The motif of KfW IPEX-Bank's current marketing campaign shows the impressive dimensions of an ultra modern wind tunnel in which two test engineers are preparing for inspection and approval.
The futuristic high-tech setting fits perfectly with our bank for several reasons: Our financings support the export of state-of-the-art technology and ensure the future of the German and European economy.
The size of the projects financed by KfW IPEX-Bank is reflected in the dimensions of the motif. Especially the shape pictured at the centre - the wind turbine - plays with the idea of the 'shape the future' campaign: For our customers, shaping and designing their business future is their key motivation for conducting business activity. With our financings and our many years of experience, we assist every entrepreneur wanting to invest in and to actively shape the future.
The 'shape the future' campaign has been expressly conceived in English to underscore KfW IPEX-Bank's international scope and to perfectly appeal to a target group that is located throughout the world. The campaign aims at heightening awareness and building the bank's image.
The adverts (both print and online) will be featured in the international trade press.
Find here the PDF of the new motif: "Shape the future"(PDF, 2 MB, non-accessible)