After a quarter of a century of negotiations, the provisional application of the free trade agreement between the EU and the Mercosur countries has been prepared since the beginning of 2026 – despite political blockades and ongoing legal reviews. The new economic zone, with over 720 million people, aims to facilitate trade and drive growth and innovation. How can companies in the European food industry act strategically to remain competitive in the long term?
Published: March 2026
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